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1. POW Bros: the medium is the message

[There is a video that cannot be displayed in this feed. Visit the blog entry to see the video.]

I love that this is the web 2.0 equivalent of a political cartoon, tailored to suit the tastes of video game enthusiasts.

Obviously, the video went viral—so viral, in fact, that it was actually picked up by the Crooks and Liars blog. “Probably the most juvenile thing I’ve ever seen on this site,” snipes the very first commenter. I cackled aloud when I read this remark.

But let’s say that, instead of a video about video games, Crooks and Liars had posted a political comic strip, and in that strip, McCain is playing Poker or Go Fish or Uno with his political opponents. And say that McCain, in this game, keeps playing a ‘POW’ card. Let’s say that happened. Would that commentary be considered “juvenile”?

But then, and for me this is maybe the most interesting part, Jared found himself defending his work on his home turf, right there in his blog’s own comments. Now, to be fair, plenty of folks were impressed with the video’s astute, if spectacularly silly, shorthand analogy. But a lot of people are uncomfortable when video game iconography is used as a metaphor for current events, it would seem (as we saw earlier this month).

One man expressed his distaste, going so far as to lambast Jared, in the comments section, for “making a political message thinly veiled with a video game shell, when you are first and foremost an entertainment writer. What does any of this [have] to do with video games?”

Is Jared, as “an entertainment writer,” obligated to conceal his political bias?

More to the point, though, I’ve seen this particular complaint pop up at several mainstream video game sites, and especially at those sites where editors are permitted to post to blogs. Hey! You review video games! What gives you the right to talk about politics, current events, war, or culture? Or, and I’ve seen this argument around, Hey! I come here to talk about fun stuff! Knock that off!

I wonder with what frequency critics of other media—movie critics, for instance, or music reviewers, or book critics—are accused of doing the same. I do think it’s somewhat strange, and a little disheartening, that even fellow gamers are suspicious of politics-and-gaming’s overlap.

Is the consensus, even within our own gaming culture, that the medium of games is too lowbrow for the projection of potentially engaging metaphors?

• Jared Rea – John McCain, POW Bros

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1. NeoGAF: serious political business
2. Memewatch: This is no place for politics!

Now, when I visit NeoGAF, all I can see is a Toyota advertisement powered by Doubleclick. But the proof is in the pudding, I suppose, and Mr. Madill captured a screenshot of said pudding:

The banner ad depicts presidential candidate Barack Obama alongside Mahmoud Ahmadinejad, the president of Iran. Perhaps the ad contains notes of racial and cultural scaremongering; Madill, an Obama supporter, found it offensive. The ad’s text reads, “Is it OK to unconditionally meet with anti-American foreign leaders?” The text is supplemented by two ‘buttons’, Yes and No, although the banner itself is obviously a flat click-through image.

This detail actually made me giggle. The question of when and how to negotiate is obviously a polarizing one. This is a very serious, somber campaign advertisement, but it posits its little quiz question in true Myspace Banner Ad form (“Who is this party girl? A. Lindsay B. Britney C. Tara”). And if you’re wondering, John McCain’s campaign takes the credit for the ad in its bottom right corner.

Not that any of this really matters. Whether or not the ad itself is tasteless, one fact remains: Larry Madill spotted it on NeoGAF, a game industry discussion forum.

Madill writes,

Either the management of NeoGAF is grossly incompetent and doesn’t know whose ads they are running, or [they] have a blatant political point of view that they are content on advocating through advertising. [...]

But exposing simple incompetence isn’t enough for me. For a site that counts members from major game developers and console makers to video game journalists and the average gamer, NeoGAF needs to be held accountable for playing politics instead [of] playing games.

In his blog post, Madill also wonders what nefarious shadow entities stake a claim in NeoGAF’s ownership. I wondered, too. A little research reveals that the owner is none other than some dude in his mid-twenties.

• Daily Kos – Why is NeoGAF Running Anti-Obama Smear Ads?

Related posts:

1. POW Bros: the medium is the message