Reaching out to the elusive over-25 female GameStop shopper
To its credit, this GameStop employee training video is very cute. I really kind of mean that.
Here are some notes I scribbled down as I watched:
GameStop says: Don’t scare off the nice middle-aged lady with your “gamer jargon.”
Jenny adds: Don’t attack the nice middle-aged lady with questions at the front door.
GameStop says: Do ask a ton of questions! What is she looking for? Customize your recommendations for the nice lady customer!
Jenny adds: But talk a little faster, a little less like your customer is an idiot.
GameStop says: Lady shoppers are divided into “hunters” and “gatherers.” Hunters know exactly what they want and make a beeline for it. Gatherers are ‘browsing’ and are therefore more susceptible to suggestion. Both invariably require your special brand of expertise!
Jenny adds: Don’t forget the third category of female GameStop shoppers over the age of 25—they’re called “gamers.”
P.S. If you try to upsell me on that free subscription to Cosmo (8:26), I will cut you.
About the author: Jenn thinks the Atari 2600, Game Boy Micro, and Apple iPhone are all viable game consoles. Email her at jenn at infinite lives dot net. 
I actually saw this originally being MSTied by Retsupurae on youtube. I think the guy summed it up quite well:
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