I recently had a friend over for multiplayer, and I was taking Halo 3 out of the Xbox and putting Gears of War 2 in. Or maybe it was the other way around—I don’t remember. But I was putting one disc into the drive, and returning another to its case, and then I had the keep-case for Halo 3 in my left hand and Gears of War 2 in my right.
And I had never seen the box art for the two games side-by-side before. “Oh my God!” I shouted. I presented both boxes to my friend. “Just look at them—it’s the same cover!”
“How could a Christmas shopper tell these two games apart?” I continued. I named the similarities aloud: on each, there stands a hero, totally kitted out, wielding an enormous gun, set against a post-apocalyptic futurescape with a big, fiery sky, maybe with some alien architecture or a spaceship just along the horizon.
“If it’s so easy,” I concluded, “I think I have a real future in box art.”
I’m not being snide here. So, for your consideration, my attempts to punch up a couple game franchises for their eventual blockbuster releases:


I tried counting the ways I could get into trouble with this post, and I got nervous. So here are some due attributions: cosplayer, arm cannon (sorry), Dr Wily’s castle, stars tutorial, Arizona, robot, zeppelin, steamgun/forearm, sweet-faced man (sorry), Victorian man, Victorian boy, France.